We’re so excited to share the arrival of Chrome’s new site, featuring a fresh design and smoother customer experience. Copious improved upon key areas of the shopping flow and purchase path to drive sales and reflect a consistent brand platform.

Leveraging insights from a technical and usability audit in late 2015, Copious created a digital commerce experience that integrates industry best practices and additional features. We designed a new visual direction that better reflects the broadening brand position across Chrome Industries and KEEN business units. Combining lifestyle and product imagery, as well as rich content, highlights the depth of their brand in a strategic and cohesive manner. Our engineers worked closely with Chrome’s internal team, efficiently utilizing core Magento Enterprise functionality. This enabled a successful launch in just a few short months.

About Chrome Industries

Almost two decades ago the first Chrome bag was made with a Juki sewing machine, a few yards of Cordura®, military grade truck tarpaulin, and the commitment to make bombproof gear that works on and off the bike. From the beginning, the drive for simple, useful, and resourceful solutions led Chrome to make its original messenger bag with a salvaged seatbelt buckle. With innovations like the iconic quick release buckle, load stabilizing strap, dual wall construction and five bar webbing, the Chrome messenger bag became the bag of choice for working bike messengers around the world. Over the last 20 years, Chrome has never wavered from Its commitment to making useful and durable gear for professional messengers, fixed freestyle riders, and urban commuters: people who live and ride in the city. Chrome makes street tested bags, footwear, and apparel that adapt to the changing and unpredictable nature of the city.

Check out the Chrome site