“After weeks of researching, negotiating, and finagling, Thanh has snagged us a kick-ass agency to build our brand-new website (launching in Sept!)…Can’t wait to see what they come up with for Birchbox 2.0.”
Hayley Barna, Co-founder of Birchbox, 2010
When the founders of Birchbox approached us in 2010 to help them launch a website to solve ecommerce for the beauty industry, we couldn’t have been more thrilled about the challenge ahead. As Birchbox continues to grow their business in new directions, we are grateful for the partnership opportunity we had to work with a brand that inspired hundreds of subscription box businesses worldwide.
Creating an editorial-meets-ecommerce beauty hub was no humble goal—especially on a tight timeline. We designed, developed, and launched Birchbox’s digital experience in under 90 days. Debuting to the world just in time for Fashion Week, Birchbox saw over 40,000 subscribers in their first year alone.
One of the first of its kind, Birchbox was an early example of the success brands can have when content, product discovery, and commerce are strategically aligned from the start.
Even before launching their ecommerce site, the founders of Birchbox were already garnering attention and establishing a story through their blog. Sharing industry news, company updates, product pointers, and inspiring snapshots, the Birchbox blog of yesteryear provided a clear glimpse into the value and purpose of the brand for a targeted audience. Soon after launch, Birchbox social channels promoted user-generated content like unboxing videos to garner attention and educate future customers.
Today, the blog, social channels, and digital magazine still support the brand’s commitment to keeping customers current with beauty trends and enable easy exploration of the products they tout. An air of approachability remains in every channel, even as the Birchbox brand has grown, maintaining trust and loyalty.