Copious & Zumiez Launches Spanish Experience for U.S. Shoppers

This past month, clothing and gear retailer Zumiez launched the newest facet of their ecommerce experience to offer Spanish content to domestic customers in the US. The move reflects the brand’s commitment to meeting the needs of its diverse customer base, and creating a more cohesive shopper experience across channels and contexts.

Leveraging insights from site traffic and user data, Copious worked closely with Zumiez to develop a strategy and technical solution to support seamless translation in key areas. As one of Magento’s key retailers, the custom solution includes multi-store functionality and translation features to offer ease-of-use for both Zumiez and their customers. The ecommerce experience now offers brand and product content in Spanish to US-based customers with a simple toggle.

After just a few weeks live, the site has already seen a positive trend in user engagement. We look forward to future evolutions of the Zumiez site as we continue to collaborate and create together.

Read more about how we help our clients understand their customers better to deliver great omnichannel experiences.


Zumiez is a leading specialty retailer of apparel, footwear, accessories, and hard goods for young men and women who want to express their individuality through the fashion, music, art and culture of action sports, streetwear, and other unique lifestyles. As of January 31, 2015, they operated 603 stores; 550 in the United States, 35 in Canada and 18 in Europe. The brand operates under the names Zumiez and Blue Tomato.