Copious worked closely with the Asics team to develop a fresh aesthetic and engaging experience for their new Asics influencer program. Available exclusively to pre-qualified brand evangelists, the Sound Body Alliance site focused on a private sale experience as a concierge for select customers.
By creating custom designs and custom-built modules, we engineered a multi-site implementation of Magento Enterprise. We integrated the system with the existing back office system, Mail Order Manager (MOM) enterprise resource planning (ERP) and inventory management systems to support the private sale experience.
Product taxonomy and UI catered to shopping behaviors of the Asics influencers. Special attention was paid to pulling footwear product features to the forefront of product detail pages for more valuable content while browsing. Functionality was added to enable quick purchasing from mobile devices for easy, quick shopping.
Partnering with Asics, we were able to debut a new brand program for one of their most important audiences. The Asics Sound Body Alliance website provided a comprehensive solution—integrating existing systems with new ones—for a unique ecommerce experience.