With a plan to shake up the cosmetic product industry, the founders of Birchbox approached Copious for guidance in creating a one-of-a-kind online beauty hub.
We formed a deep partnership that enabled honest discussions about their business strategy and allowed us to focus on critical components for success. Our goal: a personalized subscription-based service with a content-rich ecommerce site to help shoppers efficiently find, learn, try and buy beauty products—in just 90 days.
Focusing on visual cues from the fashion industry to inspire design elements, we struck a balance between cosmetic editorial style without a commercial feel. An authentic, familiar look was important to forge trust with a new audience—creating a foundation for long-term relationships.