Launching Nau’s Flagship Digital Experience

Brands selling through retailers and online channels face a unique challenge to engage and inform potential customers—especially after an acquisition. We worked with high-end performance brand Nau to design and launch a flagship ecommerce site that introduced customers to the depth and quality of their brand. Developed on the Magento Enterprise ecommerce platform, the fully responsive experience is engaging and educational for customers, while driving success for Nau.

Nau was built on the belief that high-end performance apparel could be fashionable, functional, and sustainable—and they needed their brand experience to convey that across the user journey. Through collaborative design thinking with the Nau team, we drove visual design, UX and engineering development on the Magento platform to meet their ecommerce goals.

Applying the same principles of Nau’s product design to their digital experience, we pushed the boundaries of style, performance, and innovation in a natural and meaningful way. We transformed their online experience around a content-rich, engaging eCommerce experience to introduce users to the depth of the brand.

To create a truly seamless experience across devices, we built a responsive frontend with back office system integrations and a highly-customized eCommerce implementation. Our team implemented and customized Magento Enterprise, which was tightly integrated with Netsuite for OMS, ERP, and general back office functions.

“The site is simply amazing.”

“It’s not only the best site I worked on, but the most fun and beautiful. That has translated to our customers. They find us more easily, and then find through search or navigation, their products faster. Since launch we’ve had a great holiday season, with a January record month both in traffic and revenue.”

KYLE DUFORD, DIRECTOR OF ECOMMERCE
NAU CLOTHING

NAU wins 3 industry awards

We are thrilled to celebrate wins in three different 2015 award programs for our work with Nau. Since relaunching the digital flagship experience, Nau has received Gold in the “Fashion” category of the W3 Awards and the “Shopping” category of the Davey Awards, as well as “Best Shopping” recognition in the WebAwards.

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