With a recent update to their Magento Enterprise platform, prAna was positioned to support and improve content across the customer journey. They brought Copious in to collect and analyze real user data to drive strategic and tactical improvements on their site.
First, we gathered prAna’s executive team for a morning workshop to discuss their strategic vision for the future of the company. In the afternoon, managers and directors provided a look at tactical elements of their customer experiences.
In one day of intensive discovery, we unpacked the customer journey across touchpoints to identify key areas for a site audit. We also created a shared vision and solid foundation for a trusted partnership.