VIE had a vision for a platform to connect users around competing and contributing to a good cause—anywhere, anytime. Together we created an engaging experience leveraging social gamification across devices.
Working with the VIE team, we developed a strategy with tight social integrations with Twitter, Facebook, and LinkedIn. The custom social user model we developed enables easy connections of users based on interests while integrating with the larger social web. The social layer allowed a much larger user base to compete, merging digital and physical experiences across locales.
The collective effort of our strategy, design and engineering teams helped VIE bring their vision to life through a comprehensive cross-channel experience that enabled meaningful user engagement.